Proliferation of Mobile Phone in E-Commerce


Growth of Mobile Phone in E-Commerce

Gertrude Nyandat

Grantham University


This kind of Paper explores five published articles that reiterate the proliferation of mobile phone in E-Commerce and exactly how mobile phone offers penetrated in the day to day business industry. This content agree that mobile phone use is growing faster its future in E-Commerce is incredibly bright. Zorrille Ltd (Ecommerce article) explained how the discipline of wifi technology can be tremendously elevating. Ferner (2011) gave us 21 ecommerce applications intended for mobile phone that are to be used to aid ecommerce, and how businesses are creating applications following another to really succeed for them to carry out business. Consumers and companies are conducting their very own business over a mobile unit through an software (commonly known as apps) that can be downloaded within the mobile gadget. Once the application is downloaded, users have the power to use the mobile system to make purchases from nearly anywhere. Esso (2011) composed on the using mobile phone and exactly how it is reshaping the E-Commerce virtually anywhere. He described how residing in a frequently connected globe makes cellphone a favored mode of business. Akei & Mbiti (2010) and Ochieng(n. d) analyzed the effect of cellular phone in our monetary transaction and touched on how the African continent has benefited in cellular financial transactions by using M-PESA (" M” stands for mobile; " PESA” stands for profit Swahili).

Keywords: mobile phone, e-commerce

Digital commerce is the electronic exchange, delivery or transaction of information, goods, providers, and payments over telecommunications networks. Since e-commerce systems advance into the 21st century there is no doubt that the popularity of mobile ecommerce is raising. Mobile phone is becoming so popular that lots of businesses are starting to use mobile commerce as a more efficient way to contact their customers. The Mobile phone has become an unlimited space for the expansion of any ecommerce industry and many options and chances are regularly becoming available for businesses. Cellular phone is growing more quickly than believed. It is just a matter of time if the future of a retail business may depend on how then when they capitalize on cellular phone. Zorille Ltd writes:

" Cell phones and PDA's are being used by many businesses as they consider it the best method of communicating with their customers. Leading cellphone companies are working along with cellphone providers to develop WAP enabled smart phones to focus on the demands from the ever growing m- commerce industry and to exploit the m-commerce market potential. ”(Zorille Ltd, n. d) The demand of iPhone and also other smart phones as they are known has meant that more folks are using internet on their cell phones to do transaction than ever before. Companies are creating more mobile optimized websites many of which now allow people to full ecommerce orders on the cellular. Just a few years back, if you needed to transfer money by checking to a savings account and vice passage, you would have to locate a desk top computer with access to the internet, ATM machine or lender branch to accomplish the deal. Most banks have a mobile software that allows buyers to do the transaction right on the hand of their hands using their mobiles. The Monetary sector can be not the only sector that has capitalized about this. Sears launched their mobile phone App Sears2Go, Gucci produce Gucci Mobile phone App. Priceline created a mobile Application that numerous customers use for make resort and air travel reservations virtually at the very last minute. The trading sector hasn't been forgotten either, Scot trade introduced an advanced cellular trading site that has the ability to manage accounts and control online coming from any internet enabled phone. Thanks to mobile phones,...

References: Aker. J. C & Mbiti. I. M (March/April, 2010). Africa Dialling, Can cellphones make a

miracle? Recovered from http://bostonreview.net/BR35.2/aker_mbiti.php

Ferner. Shiny. (February 01, 2011). 21 years old Ecommerce Apps for i phone, Android and Blackberry.

Recovered from http://www. Practicalecommerce. com/articles/2554-21-Ecommerce-App...

Lui. Terrence. (January twenty-eight, 2011). The Mobile Future. Retrieved by


Ochieng. Zachary. (n. d). Kenya's M-Pesa Now has 9 Million Customers. Gathered from

http://www.uneca. org/AU2010/docs/M-Pesa. pdf

Zorille Ltd, ecommerce Content. n. deb. Mobile Business. Retrieved by




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