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FoodВ SafetyВ AustraliaВ 2010,

24759В

ResearchВ ProposalВ В

2011В

SkippyВ Skoop – ResearchВ ProposalВ

DueВ toВ theВ growingВ healthВ foodВ trendВ inВ AustraliaВ withВ consumersВ lookingВ forВ healthierВ foodВ options, В inВ particularВ " healthyВ snacking” (FoodВ SafetyВ AustraliaВ 2010), В aВ numberВ ofВ frozenВ yoghurtВ companiesВ haveВ begunВ toВ enterВ theВ AustralianВ market. В AsВ thisВ industryВ isВ setВ toВ becomeВ moreВ competitive, В theВ newВ AustralianВ companyВ " SkippyВ Skoop” wishesВ toВ undertakeВ marketВ researchВ toВ determineВ theВ bestВ productВ conceptsВ toВ ensureВ itsВ successВ intoВ theВ future. В В ObjectiveВ ofВ Research: В В theВ managementВ of ‘SkippyВ Skoop'В wishesВ toВ determineВ whichВ ofВ itsВ productВ conceptsВ hasВ theВ mostВ appealВ toВ theirВ targetВ marketВ inВ Australia. В PossibleВ attributes: В

A list of possible product attributes was formed from secondary data research into existing frozen yoghurt offerings in overseas and Australian markets;  which included:  •

•

•

•

•

•

•

•

Syrup/sauceВ

Pre‐packagedВ vs. В self‐serveВ

FormВ В (blendedВ smoothiesВ vs. В frozenВ yoghurt)В

FlavourВ ofВ frozenВ yoghurtВ

PriceВ

ToppingВ

ContainerВ В

BulkВ buysВ (familyВ packages)В

ProductВ Concepts: В

1 . BerryВ Delicious – strawberryВ frozenВ yoghurt, В raspberries, В largeВ cup, В $5. 50В 2 . Chocookies – ChocolateВ froyo, В cookies, В normalВ come, В $4В several. BearyВ Yummy – MangoВ froyo, В gummyВ bears, В waffleВ cone, В $4. 5В AВ conjointВ analysisВ isВ proposedВ toВ assistВ managementВ withinВ theВ aboveВ decisions. В AВ fractionalВ designВ (aВ subsetВ ofВ theВ fullВ factorialВ designВ ofВ 4 В =В 256)В willВ beВ usedВ involvingВ theВ followingВ fourВ attributes, В whichВ haveВ beenВ determinedВ toВ beВ mostВ importantВ inВ choosingВ aВ frozenВ yoghurtВ brand, В throughВ aВ pilotВ study: В

1 . FlavourВ factorВ (4В levels)В

1 . OriginalВ

2 . ChocolateВ

3. StrawberryВ

4. MangoВ

2 . PriceВ factorВ (4В levels)В

1 . $4. 00В

2 . $4. 50В

3. $5. 00В

5. $5. 50В

MeganВ CoeВ (10837110)В

StaceyВ DavisВ (10711745)В

PriscillaВ CheungВ (10711099)В

24759В

ResearchВ ProposalВ В

2011В

3. ToppingВ factorВ (4В levels)В

1 . CookiesВ

2 ....

Recommendations: FoodВ SafetyВ AustraliaВ 2010,  ‘FoodВ TrendsВ forВ 2010', В News, В В Australia, В viewedВ 16thВ MarchВ 2011В В

MeganВ CoeВ (10837110)В

StaceyВ DavisВ (10711745)В

PriscillaВ CheungВ (10711099)

21.08.2019

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