Pensonic to Open Branches in Taiwan


Pensonic Holdings Berhad is a Malaysian company by Penang that produces power appliances intended for consumer use. For the time being, approximately 20% of the products will be exported to Singapore, Brunei, Thailand, Ceylon (veraltet), India, Philippines, Philippines, Chinese suppliers, Hong Kong, UAE Dubai, Yemen, Egypt, Kuwait, Jordan and Qatar. The of the items is mainly sold in the local market.

Even though the company previously exports their products to China, there is potential to penetrate Taiwan market likewise. Taiwan has shown potential expansion in their economy and the nation will soon overtake United States to be the second biggest microchip provider this year. This kind of report look into the potential to export Pensonic products to Taiwan marketplace.


The group started out with a company named Keat Radio & Electrical Co which is founded by Dato' Seri Chew up Weng Khak In 1976, the company entered import, foreign trade and wholesaling of electric and electric household devices such as audio tracks and aesthetic items like lightweight radio cassette, transistor radios, black and white televisions. The sole proprietor organization was therefore incorporated to a private limited company in 1977 as of Keat Radio Company. Sdn Bhd. When Dato' Chew was appointed as the division agent of Japanese products, Dato' Chew up came to recognize the options and threats of exclusively of dependent upon Japanese products. Japanese manufactured products had been pricier, consequently become fairly expensive intended for the local people. Dato' Gnaw with his visionary insight, observed the huge business opportunities pertaining to locally manufactured audio kitchen appliances at more affordable prices. Since that time, Pensonic Sales & Services Sdn. Bhd. was set up with various limbs throughout the region in 1982. While business improved and progressed, the company started to import all types of audio and visual products from the Factory Manufacturer (OEM) and promoted them beneath the " PENSONIC” brand name. 23 years ago, PENSONIC did start to manufacture and assemble a unique products underneath the brand, " PENSONIC".


Pensonic realize that domestic market features limitation. Conveying Pensonic goods will be ongoing efforts to boost their total revenue. (Yunus 2005) This is actually the common means for a company to go international. Pensonic will use direct export technique, whereby the merchandise is export to the agents and distributors that stand for Pensonic in Taiwan to market their products. Pensonic will also need to set up assistance center in Taiwan to monitor the sales and also provide assistance after sales to the customer. With the support center setting up in Taiwan, Pensonic company will in a position to conduct market research, keep up with the distributors and customers, put together proper paperwork and also build local prices effectively. Creating service middle in Taiwan will also enable Pensonic to closely keep an eye on the improvements and contests in the market.


The SWOT research will be use to analyze the strengths, weak point, opportunities and threats the Pensonic firm is facing currently. The analysis is always to look into the exterior environment and internal environment. External environment are associated with the possibilities and threats faced by company, in which else Inner environment are related to the strongest and weakest points of the business.

2 . one particular STRENGTH

Presently, the Pensonic Group has exploded tremendously over the last few years, duplicity the turnover of RM93 million in 2001 to RM187 mil in 2006. The first three quarter from the 2007 economic year demonstrated turnover of RM199 million which is 43% above the RM139 million registered for the same period in the previous year. This likewise surpasses the RM189 million turnover achieved for the entire year of 2006. Through the report of the financial yield, there is a great opportunity for the corporation to...

Bibliography: Sargunan. A., 2007. Partying 25 effective years. Direct sunlight, 5 Jul.

Ain Zulkepli. S., 2007. Pensonic to expand range of products. New Straits Times, a few Jul.

Office of State Web Site. 2007. Background be aware: Taiwan. [Online].



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