Sociology Reading

Cultural Science & Medicine seventy two (2011) 1342e1350

Contents email lists available at ScienceDirect

Social Technology & Medicine

journal website: www.elsevier.com/locate/socscimed

The pharmaceutical organization and the ‘good work' of managing can certainly bodies Tasleem Juana Padamsee*

Department of Sociology, Kansas State University, 238 Townshend Hall, 1885 Neil Method Mall, Columbus, OH 43210, United States

a r capital t i c l electronic i d f o

Article background: Available online three or more March 2011 Keywords: Girls Gender Medicalization Pharmaceutical companies Health care Peri menopause Infertility Imitation

a w s t r a c capital t

Pharmaceutical companies are intricately intertwined with every part of contemporary medical reality, and in addition they increasingly drive the sociable process of medicalization in order to build and master markets for drugs and devices. Furthermore to funding the majority of scientific research, managing it to create an data base that favors their innovations, in addition to uencing the regulation of pharmaceutical drug drugs and devices, firms still dedicate substantial methods on direct attempts to shape the attitudes, composition, and prescribing behavior of physicians. This post sheds new light about our picture of the romantic relationship between the pharmaceutical drug industry and physicians by simply examining a novel form of physician-directed conversation produced by one particular prominent corporation. An interpretive, thematic examination of ORGYN e the unique, full-length magazine published by Organon Firm between 1990 and 2003 e discloses two overarching messages this communicated to physicians in that period. First, it offered a compelling picture of the " good work” obstetricians and doctors do, which involves enabling females of reproductive age to manage their male fertility through contraception and infecundity treatment, and providing indicator relief and preventive fare ts to older women by increasing compliance with hormone therapy regimes. Second, it included pharmaceutical technology in every element of the doctor's work, representing pharmaceutical companies as the physician's " natural partner”, and women sufferers as unaggressive, disempowered objects of medical practice. Through these regular messages, the print magazine ORGYN represented 1 important group of mechanisms by which a pharmaceutical drug corporation helped drive and sustain medicalization. The article ends with a concern of the significance of ORGYN's messages for companies, doctors, women sufferers, and the research of medicalization. Ó 2011 Elsevier Ltd. All legal rights reserved.

Launch Pharmaceutical businesses are intricately intertwined with every facet of contemporary medical reality. Coming from de ning diseases and funding clinical research to training doctors and leading their recommending habits, the pharmaceutical industry has carefully embedded itself in the technology, regulation, and practice of modern medicine. Although medicalization e the de nition and treatment of lifestyle problems, processes, or deviance in medical terms (Zola, 1972) e was formerly driven by health care careers and businesses, it is now increasingly driven by simply pro t-oriented corporations aiming to establish and dominate marketplaces for their prescription drugs and devices (Conrad, 2005). Existing research documents a number of routes in which pharmaceutical corporations drive the continuing process of medicalization. Due mainly to recent regulatory improvements that enable increased latitude for advertising pharmaceutical products (Moynihan & Cassels, 2005; Sismondo, * Tel.: þ1 614 247 mid 1970s; fax: þ1 614 292 6687. Email address: padamsee. [email protected] edu. 0277-9536/$ elizabeth see the front matter Ó 2011 Elsevier Ltd. Almost all rights appropriated. doi: twelve. 1016/j. socscimed. 2010. 10. 034

2008; Tiefer, 2000), many companies now target print out and television ads straight to consumers, ‘educating' potential individuals about medical conditions and offered treatments, and effectively changing their self-perceptions to better t the medicines...

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